Ten years buying media. Three years optimizing conversions. One agency built out of both.
SoftMagic isn't a design studio that learned marketing. It's a marketing operator's agency that happens to build very good websites.
The story
I started in dropshipping in 2016. Learned paid social the hard way — burning my own money before I ever spent anyone else's. That turned into agency work at K6 and Leads.io, running Meta media across DTC brands and lead-gen clients. Somewhere in the middle of all that, I got obsessed with conversion optimization: why one landing page converts at 2% and a nearly identical one converts at 8%. That obsession is what SoftMagic is built on.
I saw the same thing over and over: businesses spending real money on ads, sending traffic to sites that couldn't close, and paying agencies to report on impressions. SoftMagic exists to fix that specific stack — the ads, the site, the follow-up — as one system, not four separate line items.
What that means for you
- You're not paying for pretty. You're paying for a mechanism that produces booked calls or sales.
- You're working with the operator directly. Not an account manager. Not a strategist who never touches the account.
- You're getting an agency that will tell you when your problem isn't the marketing — it's the offer, the price, or the follow-up.
Where we work
Based in Montreal. Clients across Quebec, Ontario, and Western Canada. Bilingual delivery — English or French, whichever you actually work in.
If the number you care about isn't moving, we should talk.
30-minute discovery call. No pitch deck. We ask questions, look at your numbers, and tell you straight up whether we can help.